- In the presence of H.E. Dr. Adarsh Swaika, Indian Ambassador to Kuwait and VIP Guests Commemorate the launch of the 2nd Forest Essentials Store in the GCC
- Luxury Ayurveda Brand Expansion: 25 Stores Planned Across GCC in Five Years
Forest Essentials, a distinguished Luxury Ayurveda Beauty brand within the Apparel Group portfolio, celebrated the grand opening of its inaugural store in Kuwait, located at the illustrious 360 Mall. This significant occasion was marked by the presence of esteemed dignitaries, including H.E. Dr. Adarsh Swaika, the Indian Ambassador to Kuwait, and VIP guests and influencers from the beauty and lifestyle categories.
H.E Dr. Adarsh Swaika officiated the store’s grand launch opening in a ceremonious ribbon-cutting event. Enhancing the occasion’s magnificence, Senior Ayurveda Doctor, Dr. Shweta Netke offered one-on-one skincare consultations and recommendations to the VIP guests and influencers present.
The newly opened Forest Essentials store aspires to become an oasis for skincare enthusiasts in Kuwait, occupying a space of 958 sq ft. This Luxurious Brand offers an immersive shopping experience steeped in the ethos of Ayurvedic beauty. The store showcases Forest Essentials’ comprehensive selection of luxurious skincare, haircare, and body care products, along with an exceptional range of gift boxes.
Mr. Neeraj Teckchandani, CEO of Apparel Group said, “The inauguration of our second Forest Essentials store in GCC at the 360 Mall in Kuwait is not just an expansion, but a testament to our promise to deliver exceptional Ayurvedic skincare products to our customers. This store stands as a symbol of our partnership with Forest Essentials, representing our shared commitment to sustainability, exceptional craftsmanship, and ethical sourcing. With each store opening, we strive to establish a stronger foothold in the GCC region and elevate our customer’s shopping experience.”
Mr. Samrath Bedi, Executive Director at Forest Essentials said, “With the Middle East increasingly standing out as an emerging hotspot for beauty brands, we are thrilled to open our flagship store in Kuwait located in 360 Mall, a key luxury shopping destination in the region. At Forest Essentials, we are constantly seeking to revive the original era of Ayurvedic skin care by revisiting ancient recipes and methodologies to create products that keep their traditional benefits intact while making it possible for the discerning consumer of today to integrate these in their everyday life, in a pleasantly sensorial and luxurious manner. With shoppers in Kuwait being early adopters of luxury skincare, we look forward to welcoming them to our store and introducing them to the world of Luxurious Ayurveda, a segment that did not exist earlier.”
The new Forest Essentials store seeks to enhance the customer journey beyond just selling an extensive collection of skincare, haircare, and body care products. By hosting exclusive in-store workshops, product demonstrations, and seasonal promotions, the store aims to provide customers with an immersive and engaging shopping experience. With Forest Essentials’ well-informed and passionate store specialists, each customer can look forward to receiving personalized skincare advice, ensuring premium products that cater to their unique needs and complement their skincare and wellness regimes. The store aims to be more than a retail space, serving as a trusted partner for customers’ skincare journeys.
About Forest Essentials
An authentic and traditional Skincare Brand with its foundations laid in the ancient science of Ayurveda, Forest Essentials is a pioneer in the Luxury Ayurveda segment, which did not exist earlier.
The name “Forest Essentials” comes from the fact that the ingredients within all products are sourced from plants, trees, and herbs naturally grown in the Himalayan forests. Each handmade product uses traditional methods and adheres to the highest standards of purity, authenticity, and quality. There is a perfect fusion between ancient recipes and modern technology to create a whole new experience — Elegant, Luxurious Ayurveda.
The brand has had a pioneering approach and sustainable outlook since its inception, applying practices that respect both the environment and community in every sense. Today, since its inception in the year 2001, Forest Essentials retails from over 100 company-owned retail stores across India and has a major online business, exporting products to over 120 countries worldwide. The brand is celebrated by celebrities ranging from global film stars to politicians and is the largest player in the luxury hotel and spa business catering to over 540 hotels and resorts including the prestigious Taj, Oberoi, Four Seasons and Ritz-Carlton hotel groups, providing bespoke in-room amenities and treatments.
November 2022 marked the opening of Forest Essentials first international standalone store in London’s iconic district – Covent Garden; and the only prestigious ‘Made in India’ brand to open a luxury retail store in the UK.
About Apparel Group LLC
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff.
Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, Pakistan, and Egypt.
Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.
Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals.
Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.
