Dubai, (November 2024), Firehouse Subs with over 1,200 restaurants worldwide has opened its doors in the bustling trade centre SZR, close to DIFC district, inviting Dubai residents and visitors alike to experience a new level of quick-service restaurant, where every sub is a testament to quality, flavour, and freshness. Known for its dedication to quality ingredients and a distinctive sub preparation process. Under the management of Apparel Group, Firehouse Subs brings the charm and satisfaction of hearty, freshly prepared meals to the heart of Dubai.
Quality Ingredients set Firehouse Subs Apart
At Firehouse Subs, we’re committed to serving the highest quality ingredients. Each sub is crafted with premium meats steamed to order, crisp-toasted bread, and freshly sliced vegetables. Every bite is a flavour-packed experience. And let’s not forget those crispy, golden fries! The commitment to top-tier ingredients distinguishes Firehouse Subs from others in the market, offering an elevated sub experience that discerning customers in Dubai will appreciate.
A Sub for Every Taste
with an extensive menu that ranges from familiar flavors like the Pei Peri Chicken and vegetarian subs to signature subs like the Spicy Cajun Chicken and Beef Brisket and Cheddar sub, there’s something for everyone. Each sub is carefully crafted to bring out distinct flavours, satisfying cravings for comfort food and exciting, new tastes alike.
Welcoming Atmosphere in the Heart of Trade Centre, Sheikh Zayed Road.
The experience at Firehouse Subs extends beyond the food. Located in Trade Centre the restaurant combines convenience with an inviting, vibrant atmosphere that enhances each visit. The warm, friendly staff and energetic ambiance make Firehouse Subs a go-to spot for both quick lunches, late nights and convenient delivery right to your door. Whether guests are Dubai locals or visitors, the accessible, upscale setting in Trade Centre adds to the appeal of enjoying a quality meal in a welcoming environment.
Crafting Every Sub with Care
Every Firehouse Sub is crafted with precision, from start to finish, to ensure consistency and excellence:
• Premium Meat Selection: Generous portions of premium meats are carefully weighed and steamed to lock in juiciness and enhance flavours.
● Freshly toasted Bread: Each sub begins with bread that is freshly cut and toasted, creating a soft yet crispy base.
● Assembly Process: Freshly sliced vegetables are layered with a touch of mayonnaise, followed by hot, steamed meat, creating a perfect balance of textures and tastes.
● Final Touch: Each sub is expertly sliced and served, ready to deliver satisfaction in every bite.
A Fresh Perspective on Quick-Service-Restaurant
Firehouse Subs is a standout choice for those seeking a fulfilling and new dining experience. Our easy-to-use kiosks allow guests to order directly, making the process quick and convenient. With rapid preparation times, it’s no wonder our guests keep coming back for more.
About Apparel Group
Apparel Group is a leading powerhouse in the fashion and lifestyle industry, having carved a strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Today, Apparel Group caters to thousands of eager shoppers through its 2300+ retail stores and 85+ brands on all platforms while employing over 24,000+ multicultural staff.
Apparel Group owes its impressive growth to the vision and guidance of its owners: Founder and Chairwoman Sima Ganwani Ved and Nilesh Ved, both have taken the company from strength to strength since its inception in the last two decades.
About Firehouse Subs
Founded in 1994 by former firefighters, Firehouse Subs is a U.S.-based quick-service restaurant chain renowned for hearty subs and a passion for high-quality ingredients. With its unique heritage, Firehouse Subs offers a wide variety of specialty subs made with premium meats, fresh vegetables, and bread baked daily. Firehouse Subs invites guests to experience the warmth of its welcoming atmosphere and enjoy subs with a story.
