Dubai, UAE, (February 2025) – Nysaa, Apparel Group’s premier beauty destination, is set to elevate the beauty retail landscape with an exclusive two-week activation, spotlighting the launch of Kylie Cosmetics’ highly anticipated Skin Tint Blurring Elixir. From February 7th to February 20th at Nysaa Dubai Hills Mall, this event will provide an immersive experience that showcases the innovative fusion of skincare and makeup, reaffirming Nysaa’s commitment to bringing cutting-edge beauty trends and world-class products to the region.
As part of the celebration, two key activation days on February 8th and February 15th will bring together top influencers, beauty lovers, and media representatives for an interactive experience at Nysaa. These exclusive events will feature live product demonstrations, expert beauty consultations, and engaging content opportunities that highlight Nysaa’s commitment to curating globally renowned beauty brands.
Nysaa, an Apparel Group brand, has rapidly become a go-to destination for beauty aficionados in the region. With a carefully curated selection of premium beauty products and immersive retail experiences, Nysaa continues to elevate the beauty landscape in the UAE. Hosting Kylie Cosmetics’ latest launch underscores Nysaa’s position as a premier platform for trendsetting beauty brands and exclusive activations.
Speaking on the collaboration, Neeraj Teckchandani, CEO of Apparel Group, stated: “At Apparel Group, we take pride in introducing world-class beauty experiences to our customers. The partnership between Nysaa and Kylie Cosmetics is a testament to our commitment to innovation and excellence in the beauty retail sector.”
The Skin Tint Blurring Elixir, a lightweight and hydrating complexion enhancer, is designed to deliver a flawless, natural glow. While the product will be available for beauty enthusiasts to explore throughout the event, the true highlight remains the immersive activations at Nysaa, reinforcing the brand’s role as a pioneer in beauty retail.
With this collaboration, Apparel Group’s Nysaa continues to redefine beauty retail in the region, creating meaningful experiences that bring global beauty trends closer to consumers.
About Apparel Group LLC
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2,300+ retail stores and 85+ brands on all platforms while employing over 24,000+ multicultural staff.
Apparel Group has not only established a strong presence in the GCC – Bahrain, Qatar, Oman, Kingdom Of Saudi Arabia & Kuwait but also strategically expanded its reach to thriving markets in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Moreover, the company has set clear strategies to venture into promising emerging markets such as Hungary and the Philippines, showcasing its forward-thinking approach.
Apparel Group has curated a diverse portfolio of brands, offering an omni-channel experience. These brands, originating from the USA, Canada, Europe, Australia, and Asia, include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, ALDO, Crocs, Nine West, Calvin Klein, Aéropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals. This diverse range reflects the company’s versatility and adaptability.
Apparel Group owes its impressive growth to the vision and guidance of its owners: Founder and Chairwoman Sima Ganwani Ved and Nilesh Ved, both have taken the company from strength to strength since its inception in the last two decades.
About AppCorp Holding
AppCorp Holding, led by Founder and Chairman Nilesh Ved, is a multi-billion-dollar transnational holding that, through its flagship company Apparel Group, operates across 14 countries, managing 2,300+ stores and representing 85+ international and homegrown brands with a workforce of 24,000+ employees. The holding has built a diverse portfolio spanning retail, food and beverage, real estate, logistics, healthcare, education, and investment.
For more information, visit https://www.appcorp.ae/#vision.
About Nysaa
Nysaa is redefining beauty retail in the GCC. Born from the partnership between Apparel Group, a global fashion and lifestyle retail leader, and Nykaa, India’s top beauty and fashion destination, Nysaa brings an unparalleled beauty experience to the region. With flagship stores in City Centre Mirdif and Dubai Hills Mall, plus a seamless online shopping platform, Nysaa blends in-store engagement with digital convenience, making beauty more accessible than ever.
From cult-favorite brands to niche discoveries, Nysaa curates a diverse assortment of beauty must-haves tailored to every style and preference. With a commitment to innovation, quality, and customer experience, Nysaa is more than a beauty retailer—it’s a destination for discovery, self-expression, and trendsetting beauty lovers across the GCC and beyond.
About Nykaa
Nykaa (FSN E-Commerce) was founded in 2012 by Indian entrepreneur Falguni Nayar with a vision of bringing inspiration and joy to people, everywhere, every single day. Derived from the Sanskrit word ‘Nayaka’, meaning one in the spotlight, Nykaa has emerged as one of India’s leading lifestyle-focused consumer technologies platforms. Since its launch, Nykaa has expanded its product categories by introducing online platforms Nykaa Fashion, Nykaa Man, and Superstore. Delivering a comprehensive Omnichannel e-commerce experience, Nykaa offers a wide selection of products from over 6,200 brands through its digital platforms and across 174 retail stores. The Nykaa Guarantee ensures that products available at Nykaa are 100% authentic and sourced directly from the brand or authorised retailers. Through engaging and educational content, digital marketing, social media influence, robust CRM strategies, and the Nykaa Network community platform, Nykaa has built a loyal community of millions of beauty and fashion enthusiasts.
