Dubai, September 2024 – F5 Global, Apparel Group’s innovative sustainable fashion brand, proudly presents its latest drop: ESSENTIALS 1.0 – redefining eco-conscious everyday wear. Crafted from a premium blend of cotton spandex and baby terry knit, this collection is the perfect blend of lightweight comfort and breathability, with a stretchy fabric that moves with you.
Designed with modern versatility in mind, the collection introduces built-in support tops that ensure a flawless fit for all body types—making it the ultimate fusion of fashion and functionality. Whether you’re on the go, hitting the gym, or unwinding at home, ESSENTIALS 1.0 seamlessly combines activewear and street style.
“This collection is all about creating pieces that make you feel great while doing good for the planet. It’s versatile, sustainable, and designed to elevate your everyday wardrobe” says Sarisha Ved, Founder and CEO of F5 Global.
Discover endless mix-and-match possibilities with this capsule wardrobe, curated for those who want effortless style without compromising comfort. Now available both online at f5global.com and at F5 Global’s flagship store in Dubai Hills Mall—bringing sustainable fashion directly to your doorstep.
About Apparel Group LLC
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2,300+ retail stores and 85+ brands on all platforms while employing 24,000 multicultural staff.
Apparel Group has not only established a strong presence in the GCC—Bahrain, Qatar, Oman, Kingdom of Saudi Arabia, and Kuwait—but also strategically expanded its reach to thriving markets in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Moreover, the company has set clear strategies to venture into promising emerging markets such as Hungary and the Philippines, showcasing its forward-thinking approach.
Apparel Group has curated a diverse portfolio of brands, offering an omni-channel experience. These brands, originating from the USA, Canada, Europe, Australia, and Asia, include leading names in fashion, footwear, and lifestyles, such as Tommy Hilfiger, Charles & Keith, Skechers, ALDO, Crocs, Nine West, Calvin Klein, Aéropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals. This diverse range reflects the company’s versatility and adaptability.
Apparel Group owes its impressive growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.
About F5 Global
Launched in March 2021, home-grown concept F5 Global is a sustainable fashion brand, the brainchild of 15-year-old entrepreneur Sarisha Ved. F5 Global brand is the only Apparel Group home-grown brand that has a range of products such as mobile phone cases, reusable face masks, wallets, bags, and unisex athleisure clothing with Global Organic Textile Standard (GOTS), Global Recycling Standards (GRS) certificates, with 100% of the products manufactured at SMETA (Sedex Members Ethical Trade Audit)- approved facilities.
Follow @f5global for new launches, promotions, and impact reports.
