Carlos Sainz Sr. and Jr. Lead a Celebration of Heritage, Modern Style, and Family Values
Dubai, UAE – April 2025 — Apparel Group’s premium menswear brand Hackett London has launched its Spring/Summer 2025 campaign across the GCC, spotlighting the enduring connection between heritage and modern style. Starring racing legend Carlos Sainz Sr. and Formula 1 star Carlos Sainz Jr., the campaign captures intimate moments between father and son—an authentic expression of values that resonate deeply with the region’s culture.
Titled “Tradition & Modernity”, the campaign emphasizes timeless elegance, generational pride, and personal style—all central to Hackett’s identity and aligned with Gulf traditions. Through Apparel Group’s strategic leadership in regional retail, Hackett London continues to expand its presence across the Middle East, offering a collection tailored to the modern GCC gentleman.
The Spring/Summer 2025 collection features lightweight blazers, linen suits, polos, and relaxed tailoring—designed for versatility, comfort, and refinement in warmer climates. Whether for formal occasions or everyday wear, Hackett delivers effortless elegance and British craftsmanship to a discerning regional audience.
Neeraj Teckchandani, Apparel Group CEO, Commented on this campaign “Hackett London’s Spring/Summer 2025 campaign is a powerful tribute to the values that define both the brand and our region—heritage, sophistication, and the strength of family. Featuring Carlos Sainz Sr. and Jr., the campaign beautifully bridges tradition and modernity in a way that resonates deeply with our customers across the GCC. Through Apparel Group’s strategic vision and regional expertise, we are proud to bring Hackett’s timeless British craftsmanship to a new generation of men who value authenticity, style, and cultural connection.”
Carlos Sainz Jr. also added “I´m very proud to be joining the Hackett family in 2025 alongside my father. I´ve been a fan and customer of the brand for many years, and they are no strangers to the world of Motorsport, so it feels natural for our paths to cross and for us to begin an exciting relationship together. One of the things I have inherited from my dad, apart from the love and passion for our sport, is his sense of style and taste for quality clothing. Hackett fits perfectly with my understanding of style. It presents an opportunity to wear casual and comfortable clothes on a day-to-day basis without sacrificing an elegant look and a modern approach to classic garments. Whether I have a formal event or I´m spending a relaxed day at home, I can always find a Hackett solution that feels classy, young and elegant, all at the same time!”
This campaign also reinforces the brand’s close ties to motorsport—an area of growing cultural relevance in the Gulf—further strengthening Hackett’s appeal to a new generation of style-conscious men.
About Apparel Group LLC
Apparel Group is a global retail powerhouse based in Dubai, UAE, strategically positioned at the crossroads of the modern economy. With a network of over 2,300 retail stores and more than 85 brands, the company serves countless shoppers worldwide, supported by a multicultural workforce exceeding 27,000 employees.
The company has established a significant footprint in the GCC, including Bahrain, Qatar, Oman, Saudi Arabia, and Kuwait, while expanding into markets such as India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Apparel Group is also preparing to enter emerging markets like Hungary and the Philippines, reflecting its forward-looking vision.
With a diverse brand portfolio spanning the USA, Canada, Europe, Australia, and Asia, Apparel Group offers an omni-channel experience featuring renowned names like Tommy Hilfiger, Charles & Keith, Skechers, ALDO, Crocs, Nine West, Calvin Klein, Aéropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals. This versatility underscores the company’s adaptability and broad appeal.
Guided by the vision of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, Apparel Group has experienced remarkable growth over the past two decades, evolving into a global leader in retail.
About AppCorp Holding
AppCorp Holding, led by Founder and Chairman Nilesh Ved, is a multi-billion-dollar transnational holding that, through its flagship company Apparel Group, operates across 14 countries, managing 2,300+ stores and representing 85+ international and homegrown brands with a workforce of 27,000+ employees. The holding has built a diverse portfolio spanning retail, food and beverage, real estate, logistics, healthcare, education, and investment.
For more information, visit https://www.appcorp.ae/#vision.
About Hackett London
Founded by Jeremy Hackett in 1983, Hackett London has become a global leader in menswear, blending timeless British style with modern sophistication. Our brand offers a wide range of collections, from sports and casual wear to formal attire, each piece reflecting our commitment to quality and style. The Hackett London collection is the cornerstone of our brand, while Hackett Sport provides premium activewear for off-duty moments. Hackett Heritage draws inspiration from classic British sports like rowing, rugby, sailing, and motorsport, with each piece embodying our dedication to tradition and elegance. Our Savile Row collection and bespoke service represent the pinnacle of our craftsmanship, utilising the finest fabrics from the world’s most prestigious mills. Our Bespoke garments are meticulously crafted and personalised onsite at our Savile Row townhouse. Hackett continually evolves, redefining modern menswear by infusing British heritage with contemporary elegance. Designed for the global citizen, our clothing effortlessly transitions from the office to social gatherings. With over 1,000 points of sale worldwide, Hackett connects with customers around the globe through a distinctive British touch and a steadfast dedication to quality.
About AWWG
At AWWG, transformation is embedded in our DNA. Founded in 1998 under the name of Pepe Jeans Group. With headquarters in Madrid, Spain, and design offices in London and Nice, this global fashion group integrates the iconic brands Pepe Jeans London, Hackett, and Façonnable. AWWG also has the master franchisee and agency for Tommy Hilfiger (Spain and Portugal) as well as the agency for Calvin Klein, DKNY, Donna Karan, and Karl Lagerfeld (Spain and Portugal).
AWWG currently has over 3,500 points of sale, a presence in 86 countries globally, and a workforce of more than 4,500 employees of 79 nationalities. As a global retail platform, the Group is committed to constant evolution and to creating brand equity by transformation, in line with the changes, challenges, and inherent needs of the industry. The three iconic brands are unified as part of AWWG while each maintains its own strong DNA and values, built up over thirty years in the retail sector with strong design teams, product development, and brand enhancement. AWWG continuously evolves, pushing the limits and defying the status quo to create value through innovative, aspirational, and sustainable products that prioritise excellence, craftsmanship, differentiation, and quality.
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