‘It’s Our Time, It’s Our Day’
The locally produced campaign empowers and honours local Emirati female talents: Salma Al Baloushi, Alia Bint Sultan, Haifa Al Marzooqi, and Meera Al Fadhli, directed and produced by Emirati female creative director Rowdha Alsayegh
Apparel Group, a leading global fashion and lifestyle retail conglomerate, proudly announces its partnership with Rowdha Alsayegh, renowned Emirati Creative Director, for its upcoming Emirati Women’s Day campaign. The theme of this campaign is ‘It’s Our Time, It’s Our Day’ highlighting the vibrant talent of local Emirati women and celebrating their daily impact and influence on their culture and the professional landscape in the UAE. Apparel Group’s core values—passion, empowerment, ambition, and respect—mirror those of Emirati women, shaping the vision and central focus of this campaign.
In a remarkable showcase of local talent, the campaign features three distinguished Emirati women: Salma Al Baloushi, Alia Bint Sultan, Haifa Al Marzooqi, and 7-year-old Karate champion Meera Al Fadhli. Each of these exceptional individuals brings a unique perspective and creative flair to the campaign, embodying the spirit and strength of Emirati women.
Salma Al Baloushi is a pioneering Emirati pilot as well as an amazing mother, a trailblazer in the aviation field, her story is a great testament to breaking barriers in a field mostly dominated by men. Alia Bint Sultan, an extremely talented photographer with a passion for telling stories through the art of photography. Haifa Al Marzooqi, a fashion designer and influencer, who founded her own 2 brands reshaping contemporary fashion with sophistication and individuality. Finally, Mira Alfadhli, the adorable 7-year-old is a junior black belt having participated in 9 competitions nationally and internationally winning a gold medal in each.
Mrs. Sima Ganwani Ved, Founder and Chairwoman of the Apparel Group, commented, ” At Apparel Group, our values of passion, empowerment, ambition, and respect are inspired by the dynamic spirit of Dubai and the remarkable achievements of Emirati women. As we celebrate the four incredible ladies featured in our campaign, we honour their contributions and reflect on how their strength and vision have shaped our journey and values.”
About Apparel Group LLC
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2,200+ retail stores and 85+ brands on all platforms while employing over 22,000+ multicultural staff.
Apparel Group has not only established a strong presence in the GCC – Bahrain, Qatar, Oman, Kingdom Of Saudi Arabia & Kuwait but also strategically expanded its reach to thriving markets in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Moreover, the company has set clear strategies to venture into promising emerging markets such as Hungary and the Philippines, showcasing its forward-thinking approach.
Apparel Group has curated a diverse portfolio of brands, offering an omni-channel experience. These brands, originating from the USA, Canada, Europe, Australia, and Asia, include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, ALDO, Crocs, Nine West, Calvin Klein, Aéropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals. This diverse range reflects the company’s versatility and adaptability.
Apparel Group owes its impressive growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.
