Luxury beauty and wellbeing brand Rituals Cosmetics is set to unveil a captivating Ramadan Pop-Up for the first time in the GCC at Avenues Mall, Kuwait, from 10-16 February 2025. This immersive pop-up experience will provide visitors with an exclusive opportunity to pre-order Rituals’ latest limited-edition collection – The Alchemy Collection.
As part of the pre-launch phase from 10-16 February, guests will have the opportunity to pre-orderThe Alchemy Collection ahead of its official launch in the GCC. Kuwait will be the only market in the region to offer this exclusive opportunity, allowing customers to be the first to experience the transformative power of Rituals’ newest collection. Inspired by the ancient practice of alchemy, this collection blends luxury, innovation, and sustainability, featuring indulgent body care products infused with amber and myrrh to provide a truly sensorial experience.
Following the highly anticipated pre-launch, The Alchemy Collection will officially debut across the GCC on 17 February 2025. Exploring the synergy between the earth, the stars, and the natural elements, Rituals invites everyone to embark on a journey towards transformation with a collection of beautiful products.
The limited-edition will also see the debut of two new products: The Alchemy Collection Body Scrub, Rituals’ brand-new innovation that is meant to transform your self-care routine. Experience the rejuvenating power of the black volcanic sand scrub, an elixir for detoxifying magic that revitalizes your body. The luxurious blend stimulates cellular renewal and promotes healthy, glowing skin.
The Alchemy Collection Face Mask is like luxurious skincare magic in a jar. A transformative 4-in-1 treatment containing 24-karat gold flecks. It rejuvenates, softens, gently exfoliates, and hydrates, resulting in glowing and smooth skin while preventing fine lines. It’s a routine that bestows transformative effects on your overall wellbeing and glowing complexion.
Ramadan is a time of reflection, renewal, and celebration, and Rituals is delighted to mark this special occasion with an exclusive pop-up in Kuwait, encouraging visitors to indulge in self-care during the month. Elevate your routine with The Alchemy Collection and experience the nourishing effects on the body and the calming influence on the mind, embracing the art of soulful living.
The Rituals Ramadan Pop-Up at Avenues Mall promises to be a sensory delight, featuring interactive experiences, luxurious gifting options, and the exclusive opportunity to pre-order the much-anticipated Alchemy Collection before it drops across the GCC.
About Apparel Group LLC
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2,300+ retail stores and 85+ brands on all platforms while employing over 24,000+ multicultural staff.
Apparel Group has not only established a strong presence in the GCC – Bahrain, Qatar, Oman, Kingdom Of Saudi Arabia & Kuwait but also strategically expanded its reach to thriving markets in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Moreover, the company has set clear strategies to venture into promising emerging markets such as Hungary and the Philippines, showcasing its forward-thinking approach.
Apparel Group has curated a diverse portfolio of brands, offering an omni-channel experience. These brands, originating from the USA, Canada, Europe, Australia, and Asia, include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, ALDO, Crocs, Nine West, Calvin Klein, Aéropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals. This diverse range reflects the company’s versatility and adaptability.
Apparel Group owes its impressive growth to the vision and guidance of its owners: Founder and Chairwoman Sima Ganwani Ved and Nilesh Ved, both have taken the company from strength to strength since its inception in the last two decades.
https://www.apparelgroup.com/en/
About Rituals Cosmetics
Rituals Cosmetics is a brand dedicated to sustainable and personal wellbeing in the beauty luxury industry. As a foremost founder of integrating bath, body and home care into a single portfolio, Rituals embraces the lifestyle of transforming everyday routines into more meaningful moments. Each product is inspired by an ancient tradition allowing you to find happiness in the smallest of things. With an expansive innovation portfolio in body care, home fragrances, natural skin care and home wear, Rituals invites the consumer to enrich their world with wellbeing moments. Founded in Amsterdam in 2000, Rituals has since been established as a global industry expert in over 36 countries present in vibrant cities such as London, Paris and Hong Kong with more than 1000 stores, 3480 shop-in-shops, 5 body spas and world’s first Mind Spa. Dedicated to its Clean, Conscious and Caring approach, Rituals is a proud Certified B CorporationTM. As part of Rituals’ commitment to continuously improve its social & environmental impact, the brand is focused on 90% natural origin formulas and packaging that’s either refillable, recyclable or made of recycled material. Next to that, Rituals is an avid supporter of 3 charities. In a world of luxury brands, Rituals aims to be the forerunner in the luxury standard of bringing beauty and wellbeing together in a sustainable future. For more information, please visit www.rituals.com.
For more information on our sustainability efforts, please read our sustainability report.
