August 2024 – Apparel Group, a global leader in the retail industry, has unveiled R&B’s newest Back-to-School collection that blends character and fashion designs with functionality, fulfilling the diverse needs of students from preschool to high school at affordable prices. The collection includes a variety of pieces including Pinafore dresses, skirts, school shirts and pants are wrinkle-resistant fabrics which ensure students look polished throughout long and tiring school days.
Moreover, R&B’s wide range of Back-to-School footwear includes ballerinas & sneakers designed for all-day comfort. These shoes incorporate the latest cushioning technology while maintaining a sleek, modern aesthetic that appeals to style-conscious juniors.
The cornerstone of the collection is a range of 5 in 1 character trolley set AED 99 these bags feature Batman, Spiderman, Superman, Stitch, Frozen, Hello Kitty and more character designs. Each set includes a trolley backpack, lunch bag, tiffin box, water bottle, and accessory pouch. Complementing these, R&B offers character backpacks AED70 fashion trolleys at AED 160 backpacks at AED 65 and stationery, with items ranging from pencil cases, notebooks and much more.
The Back-to-School Collection 2024 is available across all R&B stores in GCC and online at randbfashion.com. As students prepare to return to the classroom, the latest collection promises to start their school year in style!
About R&B
The fastest growing value & lifestyle fashion brand in the Middle East & India. R&B was Launched in Oman-Muscat Grand Mall in Oct 2012 and has a strong presence with over 135 plus stores across 7 countries. R&B is constantly striving and launching a new store every month, spread across 1,000,000 area sq. ft.
R&B offers quality clothing at affordable prices across the GCC & India region. Our team of in-house designers ensures we are always ahead of the latest trends, creating great new looks for every season.
We currently feature in OMAN, UAE, QATAR, BAHRAIN, KUWAIT, KINGDOM OF SAUDI ARABIA & INDIA. Our global experience allows us to deliver a brand and product ideally suited for diverse markets with varying customer requirements.
About Apparel Group LLC
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2,200+ retail stores and 85+ brands on all platforms while employing over 22,000+ multicultural staff.
Apparel Group has not only established a strong presence in the GCC – Bahrain, Qatar, Oman, Kingdom Of Saudi Arabia & Kuwait but also strategically expanded its reach to thriving markets in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Moreover, the company has set clear strategies to venture into promising emerging markets such as Hungary and the Philippines, showcasing its forward-thinking approach.
Apparel Group has curated a diverse portfolio of brands, offering an omni-channel experience. These brands, originating from the USA, Canada, Europe, Australia, and Asia, include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, ALDO, Crocs, Nine West, Calvin Klein, Aéropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals. This diverse range reflects the company’s versatility and adaptability.
Apparel Group owes its impressive growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.
