Dune London is pleased to announce the opening of its new concept store inside Yas Mall, Abu Dhabi.
The new store boasts a 1,206 sqmt sales floor and is fitted with Dune London’s new premium concept, designed in-house by the brand’s store development team.
The new store concept brings together a neutral colour palette of gold, stone and warm cream tones to enhance Dune London’s women’s and men’s premium footwear and accessories collections.
Textured and tonal hessian-coloured wall coverings combined with bold, spacious seating areas work to accentuate the elevated store design and create an engaging experience for customers.
The bespoke concept environment visually implements Dune London’s brand codes; their signature DD logo monogram serving as the perfect backdrop to showcase their premium collections.
Dune London’s newest concept will help increase its overall visibility in the shopping centre, with the storefront showcasing a striking new window tower with integrated media screen.
The new store adds to Dune London’s expanding store footprint in the GCC, totalling 53 standalone stores.
The Yas Mall store will house Dune London’s newly launched AW24 women’s, accessories and men’s collections. With over 30 years of design expertise, Dune London incorporates its heritage house style into everything it does. London born, globally worn, the brand continues to be inspired by the diverse and eclectic city it is proud to call home.
For women, highlights include the return of the brand’s original 90’s house leopard print, a sculptural new comma heel, an XL version of its woven Deliberate bag and hero colourway night cherry.
For men, signature silhouettes are infused with a contemporary feel for AW24. An elegant blend of classic design, modern style, rugged soles, contrasting uppers and premium materials bring new life to the brand’s collection.
Drawing on archive prints, heritage fabrics and bespoke detailing, Dune London’s unique handwriting and distinctive brand codes lie at the heart of its design.
About Dune London
In 1992, founder and owner Daniel Rubin embarked on a dream to create an affordable luxury footwear and accessories brand with a small concession store on London’s Oxford Street. The Dune Group has grown to become an influential, dynamic and internationally renowned business, designing, producing and distributing shoes and accessories for men and women across a multitude of platforms and global markets.
About Apparel Group LLC
Apparel Group is a global fashion and lifestyle retail conglomerate based in Dubai, United Arab Emirates, at the crossroads of the modern economy. Today, Apparel Group caters to thousands of eager shoppers through its 2,300 retail stores and 85+ brands on all platforms while employing over 24,000 multicultural staff.
Apparel Group has established a strong presence in the GCC—the United Arab Emirates, Kingdom of Bahrain, Sultanate of Oman, Kingdom of Saudi Arabia, Qatar and Kuwait—and strategically expanded its reach to thriving markets in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Moreover, the company has set clear strategies to venture into promising emerging markets such as Hungary and the Philippines, showcasing its forward-thinking approach.
Apparel Group has curated a diverse portfolio of brands, offering an omni-channel experience. These brands, originating from the USA, Canada, Europe, Australia, and Asia, include leading names in fashion, footwear, and lifestyles, such as Tommy Hilfiger, Charles & Keith, Skechers, ALDO, Crocs, Nine West, Calvin Klein, Aéropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals. This diverse range reflects the company’s versatility and adaptability.
Apparel Group owes its impressive growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.
