The newest campaign from ALDO invites consumers to ‘Step Up, Stand Out’ during the Ramadan season.
Apparel Group, a leading powerhouse in the retail industry, proudly launches ALDO’s 2025 Ramadan Collection, capturing the spirit of modernity, elegance, and tradition. As a key brand under Apparel Group’s extensive portfolio, ALDO continues to resonate with the region’s youth by blending contemporary design with cultural heritage.
Launched on February 13, 2025, the collection introduces a modern floral and butterfly motif, symbolizing transformation and celebration. This opulent yet contemporary range features refined handbags and accessories for both men and women, designed to complement every Ramadan occasion – from serene iftars to lively suhoors. Prioritizing comfort and versatility, almost all footwear styles in the collection are crafted with ALDO’s signature Pillow Walk™ and Flex technology.
Apparel Group’s strategic leadership in the Middle East’s retail sector is instrumental in solidifying ALDO’s position as the leading fashion footwear brand in the region. With over 261 stores across the Middle East and Asia, ALDO continues to inspire self-expression through style.
Neeraj Teckchandani, CEO of Apparel Group, stated, “At Apparel Group, we are committed to delivering exceptional experiences that resonate with our culturally diverse audience. The 2025 ALDO Ramadan Collection beautifully captured the essence of celebration while honoring tradition. We are thrilled to bring this campaign to life, inviting our customers to embrace their individuality during this Ramadan season.”
The campaign features renowned Egyptian actress Nour Al Ghandour and follows a captivating narrative of style and self-expression. The omni-channel campaign is showcased online, on ALDO’s global social media platforms, out-of-home advertisements, and in-store displays.
ALDO is also delighted to participate in the Ramadan District Festival, running from 08 March to 23 March 2025 at Jumeirah Emirates Tower Plaza. The Ramadan District Festival is a vibrant celebration of the holy month, bringing together the best of the community in a beautifully adorned Ramadan setting. Experience festive retail shopping, live cultural entertainment, family-friendly activities, and gourmet food and drink, all set in a picturesque and serene location.
The 2025 ALDO Ramadan Collection is available for purchase online and in ALDO stores across the Middle East and Asia.
About Apparel Group LLC
Apparel Group is a global retail powerhouse based in Dubai, UAE, strategically positioned at the crossroads of the modern economy. With a network of over 2,300 retail stores and more than 85 brands, the company serves countless shoppers worldwide, supported by a multicultural workforce exceeding 27,000 employees.
The company has established a significant footprint in the GCC, including Bahrain, Qatar, Oman, Saudi Arabia, and Kuwait, while expanding into markets such as India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Apparel Group is also preparing to enter emerging markets like Hungary and the Philippines, reflecting its forward-looking vision.
With a diverse brand portfolio spanning the USA, Canada, Europe, Australia, and Asia, Apparel Group offers an omni-channel experience featuring renowned names like Tommy Hilfiger, Charles & Keith, Skechers, ALDO, Crocs, Nine West, Calvin Klein, Aéropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals. This versatility underscores the company’s adaptability and broad appeal.
Guided by the vision of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, Apparel Group has experienced remarkable growth over the past two decades, evolving into a global leader in retail. For more information, visit www.apparelgroup.com.
About AppCorp Holding
AppCorp Holding, led by Founder and Chairman Nilesh Ved, is a multi-billion-dollar transnational holding that, through its flagship company Apparel Group, operates across 14 countries, managing 2,300+ stores and representing 85+ international and homegrown brands with a workforce of 27,000+ employees. The holding has built a diverse portfolio spanning retail, food and beverage, real estate, logistics, healthcare, education, and investment.
For more information, visit https://www.appcorp.ae/#vision
About ALDO
Founded in 1972, ALDO, the group’s flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach. For more information, please visit www.aldogroup.com and www.aldoshoes.com, and follow @aldo_shoes and #AldoCrew on social media for updates.
INSTAGRAM: @aldo_shoes
TIKTOK: @ALDO_Shoes
FACEBOOK: ALDO Shoes
WEBSITES: https://en.aldoshoes.ae/ – https://aldo.com.sa/ – www.aldoshoes.com
