Through a strategic partnership with AWWG, Apparel Group will introduce Hackett London’s renowned British menswear to the UAE and KSA, with plans to open 25 stores in the next 5 years, starting with Dammam and Dubai later this year.
July, 2024 – Apparel Group, a global leader in retail, has proudly signed a franchise agreement with the global fashion group AWWG, to operate and expand Hackett London stores in Kingdom of Saudi Arabia (KSA) and the UAE starting late 2024. Known for its premium British menswear, Hackett London will be introduced to these key markets as part of Apparel Group’s strategic growth plan to broaden its footprint in the premium retail sector aiming to open 25 Hackett London stores within the next 5 years.
Hackett London marks its debut in partnership with Apparel Group of its first official store at Al Nakheel Mall, Dammam, KSA by late July 2024. A second store is planned for Riyadh’s Solitaire Mall, the capital city of Saudi Arabia. Following this, the inaugural store in the UAE is set to open at City Centre Mirdif in October 2024.
This franchise agreement represents a significant step in Apparel Group’s growth strategy, underscoring its commitment to expanding its presence and meeting the increasing demand for premium fashion in the Middle East. Commenting on the new venture, Mr. Neeraj Teckchandani, CEO of Apparel Group, stated, “Our partnership with AWWG to bring Hackett London to the KSA and UAE markets aligns with our growth strategy of expanding into key regions and strengthening our leadership in the premium menswear segment. We believe Hackett London’s timeless and sophisticated style will strongly resonate with our discerning clientele in these markets.”
Marcella Wartenbergh, CEO of AWWG, declared: “We are thrilled to partner with Apparel Group to introduce Hackett London to the UAE and KSA. We believe this partnership will be key for both our companies, enhancing our brand presence in these markets. Apparel Group besides their great market expertise and knowledge they also have a strong 360 brand management, this combine will make a success of the future business.”
About Apparel Group LLC
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2,200+ retail stores and 85+ brands on all platforms while employing over 22,000+ multicultural staff.
Apparel Group has not only established a strong presence in the GCC – Bahrain, Qatar, Oman, Kingdom Of Saudi Arabia & Kuwait but also strategically expanded its reach to thriving markets in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt.
Moreover, the company has set clear strategies to venture into promising emerging markets such as Hungary and the Philippines, showcasing its forward-thinking approach.
Apparel Group has curated a diverse portfolio of brands, offering an omni-channel experience. These brands, originating from the USA, Canada, Europe, Australia, and Asia, include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, ALDO, Crocs, Nine West, Calvin Klein, Aéropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals. This diverse range reflects the company’s versatility and adaptability.
Apparel Group owes its impressive growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.
https://www.apparelgroup.com/en/About Hackett London:
The home of British menswear, Hackett London is known for its excellence in craftsmanship and a distinction for detail. Our story starts in 1983 when Jeremy Hackett opened his first store selling second-hand clothes on King’s Road, Chelsea. It was here that he began creating his own garments by merging traditional styles with contemporary cuts, perfect for those seeking Savile Row expertise without the associated cost. Inspired by quintessential British menswear, Hackett specializes in classic English tailoring for the modern man. Today, the brand boasts over 1,000 points of sale across the globe and offers a range of products and services including made-to-measure, personal tailoring, and bespoke services available at our store at 14 Savile Row.
About AWWG:
At AWWG transformation is embedded in our DNA. Founded in 1998 under the name of Pepe Jeans Group. With headquarters in Madrid Spain and design offices in London and Nice, this global fashion group integrates the iconic brands Pepe Jeans London, Hackett, and Façonnable. AWWG also has the master franchisee & agency for Tommy Hilfiger /Spain and Portugal) as well as the agency for Calvin Klein, DKNY, Donna Karan, and Karl Lagerfeld (Spain and Portugal).
AWWG currently has over 3,500 points of sale, with a presence in 86 countries globally and a workforce of more than 4,500 employees of 79 nationalities. As a global retail Platform, the Group is committed to constant evolution and to creating brand equity by transformation, in line with the changes, challenges, and inherent needs of the industry. The three iconic brands are unified as part of AWWG while each maintaining their own strong DNA and values, built up over thirty years in the retail sector with strong design teams, product development, and brand enhancement. AWWG continuously evolves, pushing the limits and defying the status quo to create value through innovative, aspirational, and sustainable products that prioritize excellence, craftsmanship, differentiation, and quality.
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