Celebrating the opening of its 100th Crocs store, Apparel Group reinforces its commitment to bring comfort to its consumers across six GCC markets
Dubai, October 2024 – Apparel Group proudly announces the opening of its 100th Crocs store in the Gulf Cooperation Council (GCC) region. This significant milestone underscores the group’s expanding presence and commitment to capturing a larger market share in the Middle East, reflecting a strategic focus on regional growth and customer engagement.
Apparel Group now boasts a total of 100 Crocs outlets across the Gulf, reinforcing its commitment to bringing leading international brands closer to its customers. With this milestone, Crocs now operates stores in six GCC countries: the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Oman, and Bahrain.
The longstanding partnership between Apparel Group and Crocs has yielded numerous achievements, showcasing the success and vibrancy of their collaboration across the GCC, including the recent expansion into the Kuwait market. Crocs’ 100 store footprint serves as a testament to this dynamic alliance, which has consistently driven growth in the region. By strategically collaborating with local brand ambassadors, Crocs has not only solidified its market position but also underscored Apparel Group’s capability in fostering innovation and ensuring relevance.
To commemorate this momentous occasion, an event was held at the Crocs store at the Mall of the Emirates on October 21, 2024. This event showcased the versatility and comfort of Crocs, celebrating both everyday moments and extraordinary adventures. Local artists created distinctive characters – each adorned in Crocs – reflecting local cultural elements and a way of self-expression. With the opening of the 100th store, this celebration marks another milestone in Crocs’ journey of bringing comfort, innovation, and style to everyone, everywhere. Anne Mehlman, EVP and Brand President for the Crocs brand, attended the event, which was a resounding success, attracting over 100 influencers and media representatives who engaged with various digital activations and entertainment offerings.
Neeraj Teckchandani, CEO of Apparel Group, commented on the expansion: “We are delighted to celebrate the opening of our 100th Crocs store in the GCC region. This milestone reflects our commitment to expanding our footprint and enhancing the customer experience in a market that continues to show tremendous potential. We look forward to further growth and to continuing to deliver innovative and comfortable footwear to our loyal customers.”
This milestone is set to establish new benchmarks in the retail sector, providing an enhanced shopping experience for customers in the region and reinforcing Apparel Group’s position as a leader in the retail industry.
ABOUT CROCS
Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company’s brands include Crocs and HEYDUDE, and its products are sold in more than 80 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit investors.crocs.com. To learn more about our brands, visit www.crocs.com or www.heydude.com. Individuals can also visit https://investors.crocs.com/news-and-events/ and follow both Crocs and HEYDUDE on their social platforms.
In 2023, Crocs declared that expressing yourself and being comfortable are not mutually exclusive. To learn more about Crocs or our global Come As You Are TM campaign, please visit crocsgulf.com or follow @Crocs_middleeast on Facebook and Instagram.
About Apparel Group LLC
Apparel Group is a global fashion and lifestyle retail conglomerate based in Dubai, United Arab Emirates, at the crossroads of the modern economy. Today, Apparel Group caters to thousands of eager shoppers through its 2,300 retail stores and 85+ brands on all platforms while employing over 24,000 multicultural staff.
Apparel Group has established a strong presence in the GCC—the United Arab Emirates, Kingdom of Bahrain, Sultanate of Oman, Kingdom of Saudi Arabia, Qatar and Kuwait—and strategically expanded its reach to thriving markets in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Moreover, the company has set clear strategies to venture into promising emerging markets such as Hungary and the Philippines, showcasing its forward-thinking approach.
Apparel Group has curated a diverse portfolio of brands, offering an omni-channel experience. These brands, originating from the USA, Canada, Europe, Australia, and Asia, include leading names in fashion, footwear, and lifestyles, such as Tommy Hilfiger, Charles & Keith, Skechers, ALDO, Crocs, Nine West, Calvin Klein, Aéropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals. This diverse range reflects the company’s versatility and adaptability.
Apparel Group owes its impressive growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.
