MLB

MLB is a premium lifestyle fashion brand that masterfully combines the essence of ‘trend’ and ‘classic.’ With its roots in Major League Baseball and a rich heritage of 150 years, MLB has reinterpreted the American sports lifestyle, emerging as a symbol of premium fashion. Initially established in 1997 as a Korean fashion brand, MLB pioneer’s consumer lifestyles by seamlessly integrating oriental messages into the DNA of American sports, creating a modern and unique identity. The brand’s commitment to innovation is evident by executing sophisticated and detailed digital marketing strategies. By introducing itself to consumers worldwide, MLB is on a trajectory to become the foremost global megabrand. The brand leads fashion trends across Asian countries, including China, Korea and Southeast Asia, by continually evolving and staying at the forefront of the industry.