la Vie en Rose

Founded in 1985, Boutique la Vie en Rose Inc. has stood out as a Canadian leader in the lingerie and swimwear industry since its acquisition by François Roberge in 1996. Based in Montréal, the company has over 3,000 employees and 270 stores across Canada under two brands, la Vie en Rose and Bikini Village. Boutique la Vie en Rose Inc. is a true Canadian success story. It has grown internationally since 2004 and opened 89 la Vie en Rose stores in 16 countries. The brand delivers exceptional women’s lingerie, sleepwear and swimwear collections while staying true to the company motto: it’s all about natural beauty, confident sophistication and sensual passion. la Vie en Rose fulfils its customers’ desires by offering an array of well-fitted bras and speciality lingerie selections designed for every silhouette, every look and every occasion.