Apparel Group

Apparel Group, a global leader in retail, proudly introduces the latest innovation from its esteemed footwear brand, Steve Madden: the ‘Performance’ sneaker collection. This ground-breaking athleisure line is now available throughout the Middle East, featuring standout styles such as ELEVATE 2, ELEVATE 3, PROPEL 1, and VAULT 1. Each model is expertly designed to merge

Manama, Bahrain – Apparel Group proudly announces the grand opening of the first ASICS store in Bahrain at Marassi Galleria, a momentous event that signifies the expansion of the renowned Japanese sportswear brand in the region. The inaugural event, held on May 25th, was graced by the esteemed presence of Ms. Okai Asakko, Ambassador of

Dune London, under the Apparel Group umbrella, proudly announces its collaboration with Fashion Factor showcasing its latest Eid Collection.  Known for its timeless elegance and contemporary designs, Dune London showcased a captivating array of footwear and accessories at Fashion Factor, which is one of the most prestigious platforms in the industry, renowned for showcasing emerging

Apparel Group, the global fashion and lifestyle retail conglomerate, is excited to announce its participation in UAE’s Super Sale weekend from 31st May to 2nd June, in partnership with Dubai Economy and Tourism and Department of Culture and Tourism. The highly-anticipated three-day extravaganza will feature over 25 Apparel Group brands, offering customers extraordinary offers on

Dune London, under the Apparel Group umbrella, proudly celebrated the launch of its Eid capsule in-store at Dubai Hills Mall showcasing its latest Eid Collection.  Known for its timeless elegance and contemporary designs, Dune London showcased a captivating array of footwear and accessories at its flagship store in Dubai.  Capture the magic of Eid with

Riyadh, KSA – Apparel Group, a leading retail and lifestyle conglomerate, is thrilled to announce the expansion of Allo Beirut into the Kingdom of Saudi Arabia (KSA), launching its first store in the vibrant district of Olaya, Riyadh. Following a successful tenure in Dubai, the Lebanese street food brand is poised to charm food enthusiasts

Skechers Middle East (May 27th, 2024)  – Apparel Group’s leading footwear brand Skechers, is thrilled to unveil the all-new Hajj Collection, designed specifically to enhance the pilgrimage experience with unparalleled comfort and style. This groundbreaking collection for both men & women, reflects Skechers’ deep commitment to meeting the diverse needs of its global consumer base,

Apparel Group, a global titan in fashion and lifestyle retail, is delighted to announce a its’ strategic partnership with Wildcraft India, India’s leading outdoor and adventure gear brand. This alliance is set to transform the outdoor lifestyle and adventure gear market in the GCC region, marking a new chapter in the retail sector.  Wildcraft India,

Apparel Group is excited to announce a significant expansion plan for its homegrown brand, R&B Fashion, a large-format family fashion destination catering to children, women, and men. Extending its offerings to include fashion apparel, footwear, beauty, toys, and accessories, R&B Fashion is set to increase its footprint by launching 200 new stores across the GCC

Dubai, UAE – May 2024: Hala, Dubai’s most convenient e-hailing taxi solution, has signed an agreement with Rituals Cosmetics (Rituals), a Dutch luxury well-being brand under the Apparel Group’s portfolio, as its first fragrance partner. This partnership will see the introduction of Rituals’ signature Amsterdam car perfume into Hala taxis within Dubai.  Meticulously crafted with

Launching 13 new stores across the United Arab Emirates and Saudi Arabia, the partnership aims to broaden fashion choices for women in the region Apparel Group, a leader in global fashion and lifestyle retail, is pleased to announce a new five-year franchise agreement with Go Colors, a pioneering brand in the branded bottom wear segment

The collaboration will result in 25 locations in the Middle East by 2028 Dubai, UAE – In a groundbreaking move, Apparel Group, a dominant force in the global fashion and lifestyle retail landscape, partners with Sandbox VR, the world’s premier destination for premium location-based virtual reality experiences, in a significant franchise partnership. With over 85

In a significant announcement made at the Dubai Fintech Summit, Apparel Group, a leading global fashion and lifestyle retail conglomerate, and myZoi, a pioneering fintech incubated at SC Ventures, unveiled a strategic partnership set to redefine financial inclusion for low-income employees. This collaboration will deliver advanced digital payroll solutions and comprehensive financial literacy programs, directly