The festive selection celebrates the month of Ramadan with Crocs’ iconic silhouettes and an assortment of elevated Jibbitz™ charms, coming to life through an integrated campaign.
In celebration of Ramadan this year, Apparel Group brand Crocs is launching a bespoke capsule collection of its recognizable clogs, slides, and Jibbitz™ charms, alongside an empowering multi-channel campaign “Share the Joy”. The integrated campaign reflects Crocs’ mantra of Come As You Are by bringing to life the themes of reflection, diversity, and celebration with loved ones.
The limited-edition capsule is a festive, glamorous, and sparkling take on some of the brand’s best-selling styles, offering something for the whole family to celebrate Ramadan in a comfortable, stylish, and authentically Crocs way. The assortment is comprised of four unique styles including the Classic Clog, Platform Clog, Kids’ Clog and the all-new Platform Slide silhouette. The signature footwear, offers a variety of eye-catching colors and patterns for the occasion, playing with silver and gold glitter ombré, and a pearlescent white. Included in the collection is anelevated 5-pack of Jibbitz™ charms with gold and jeweled accents, providing multiple options to personalize and embellish your look for the celebratory season.
The campaign continues the “Share the Joy” messaging first introduced in 2022, launching with a hero film that celebrates the diversity of the Muslim community. Brought to life in partnership with London-based creative agency Stereo, and community and creative agency Muslim Sisterhood, the multi-channel activation champions inclusivity through an authentic lens, reflecting Crocs’ mission of encouraging everyone to be comfortable in their own shoes. Muslim Sisterhood is a powerful global movement which aims to challenge outdated rhetoric and pushes for Muslim inclusivity in mainstream media, forging a new dialogue through its art and workshops.
Captured by photographer Jameela Elfaki and director India Harris, the female-focused cast represents Muslim women along with the uniqueness of all individuals and inspires people to be comfortable in their own shoes. The campaign puts the spotlight on the protagonists during the festive month of Ramadan, providing space for joyful togetherness while wearing Crocs’ all-new capsule collection.
The collection will be available to buy beginning 22nd March through 21st April 2023, and the campaign will run in-store as well as CrocsGulf.com. Prices range from AED XXX.
About Crocs
Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual footwear for women, men, and children, combining comfort and style with a value that consumers know and love. The vast majority of shoes within Crocs’ collection contains Croslite TM material, a proprietary, molded footwear technology, delivering extraordinary comfort with each step.
In 2023, Crocs declares that expressing yourself and being comfortable are not mutually exclusive. To learn more about Crocs or our global Come As You Are TM campaign, please visit www.crocs.com or follow @Crocs on Facebook, Instagram, and Twitter.
About Apparel Group LLC
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 18,500+ multicultural staff.
Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, Pakistan, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.
Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals.
Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.
