Apparel Group has taken a lead in raising the profile of the Arabic language by launching the Arabic version of its website. That comes in celebration of World Arabic Language Day on Dec 18, with this year’s theme being “The Contribution of the Arabic Language to Human Civilization and Culture”. It is a milestone to communicate wider audience and take out the language barriers in the Middle East region.
The multi-language website will showcase its 78+ brands and present its network strength and regional presence under one single, ambitious banner across its 14 countries of operation. The global site aims to enhance customer experience, with a modern responsive design. The Rapid Response Functionality allows the site to be compatible with all browsers and mobile devices. The users will have access to the company’s comprehensive overview and leadership, the Careers section, the loyalty program Club Apparel, Apparel Group’s brands’ information, as well as the company’s Sustainability practices and media information.
In addition, the new filters have allowed the Apparel Group brands to place their brand portfolio on the site while still allowing the user to be able to easily navigate for the latest collection gallery and store locations. Amongst the features, the site contains integrated social media buttons for Instagram, LinkedIn, Facebook, YouTube, and Twitter to foster improved communications with Apparel Group and its brands. The site will be constantly updated in English and Arabic with the latest content and relevant information, new store announcements, the latest events in the region, company announcements, and Apparel Group successes in the News section.
For more information on Apparel Group and to view the site, please visit https://apparelglobal.com/ar/
About Apparel Group LLC
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2,010 retail stores and 78 brands on all platforms while employing over 18,500+ multicultural staff.
Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines.
Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia and Asia. The brands include leading names in fashion, footwear and lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot and Rituals.
Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.
